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Organic Cotton

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A Greener Future

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Organic cotton farming uses natural methods to keep a healthier environment. Learn about Organic Cotton Accelerator and it's important Farm Program.

With organic cotton farming to a greener future | G-STAR®

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Homegrown Denim

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Our experiment with greenhouse-grown cotton, with the aim of reducing the environmental impact of cotton farming worldwide. The results surprised us.

Homegrown Denim: G-Star’s Greenhouse Cotton Project

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Rewear

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Resell. Rewear. Reduce.

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Learn all about Rewear and how to give your clothes a second life. Buy and sell unique G-Star items stress-free. Click here for more.

Discover our Secondhand Platform Rewear | G-Star RAW®

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Cradle 2 Cradle

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Get to know everything about cradle to cradle

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A Sustainable Certification

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A Circular Solution

What is the meaning behind the significant certification? Read all about the circular solution and our first Cradle to Cradle Certified® Gold product.

The Cradle-to-Cradle Certification Explained | G-Star RAW®

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Cradle-to-Cradle is a certification standard designed for a circular product economy, focusing on five key areas: material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness. It ensures that products are designed to be fully recyclable or biodegradable, use safe materials, and have minimal environmental impact throughout their lifecycle.

What is Cradle-to-Cradle?

Foam Dyed Denim

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Integrating innovation into our new collection

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Foam Dyed: A Firm Favorite

Introducing Zero Water Wasted. Foam Dyed Denim | G-STAR®

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Foam dyed denim is a sustainable dyeing technique that uses foam instead of traditional water and chemical baths to apply indigo dye to the fabric. This innovative method eliminates water waste and reduces the use of chemicals, while still achieving a deep, indigo color. It’s part of a greener approach in denim production, used in collections made from recycled and eco-friendly materials.

What is Foam Dyed Denim?

Dyed by Minerals

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Introducing our collection made with earth pigments

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The Minerals Movement

We're giving mineral dyes a fresh look in 2023 by dying our denim with earth pigments & cold water, using responsible fabric. Click here for more.

Collaborating with Nature: Dyed by Minerals ft. model & activist Rola

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Undyed Denim

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Unwashed. Untreated. Undyed.

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LET'S GO NATURAL

This spring try ecru, cream denim made using regenerative and recycled cotton, undyed, unbleached and untreated. Shop the look at G-Star RAW.

Brighten up Your Spring Stacks with Undyed Ecru Denim Outfits

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Forever Wardrobe

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Conscious Style

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Your forever wardrobe

Always find the right outfit to wear with a few conscious basics. Learn how to build a timeless capsule wardrobe that you'll enjoy for the long haul.